It is more than just your phone’s pound key sign and it is not Twitter’s invention too. Today we discuss the history of the Hashtag, and how to use it effectively to brand your WordPress Website via Twitter, Facebook LinkedIn or Instagram.
Who doesn’t know the famous hashtag? It is ever-present and has revolutionized professional media, it is used in events, reporting incidences, used in reference to movies and TV series and even used to set up meetings and hold very serious online conversations. Revolutions have used this #symbol to organize successful demos too.
A hashtag is an indexing mechanism that groups a particular piece of content in the internet – or ‘tag’ it so it can be found by other users who are searching for that particular tag, by clicking the #hastag which is converted to a link, all discussions under that #tag will be listed.
It has been used especially now during the COVID-19 Pandemic, you will notice how the news are flooding into your social media platforms so rapidly. Here COVID-19 thought-leaders, Media and everyone are utilizing the COVID-19 related healthcare social media twitter hashtags.
Who invented the Hashtag and what are its origins?
Where Does the Hashtag Come From?
According to http://techacute.com the hash symbol was already used in the 70s in information technology and computing of that time. We found a good reference for that on the corresponding Wikipedia article:
In 1978, Brian Kernighan and Dennis Ritchie used # in the C programming language for special keywords that had to be processed first by the C preprocessor.
– B.W.Kernighan & d.Ritchie: The C Programming Language
It is said that the usage of the hash symbol in IRC (Internet Relay Chat) has further inspired Chris Messina to use the symbol in Twitter, making it the first hashtag, promoting Messina to the inventor of the hashtag for that particular purpose. The following tweet represents the birth of the hashtag (#Legendary):
Twitter makes the #tag a popular phenomenon
Twitter introduced the hashtag functionality two years later in 2009, thus creating a function where ‘hashtagged’ terms became a link to search results that lists all tweets with the hashtag, the hashtag also indexes the number of times a conversation or tweets under hashtag have been tweeted.
Just by virtue of it narrowing results and filtering search results of conversations, the hashtag has since become a popular tool online and has widely been utilized in social activism and political campaigns, marketing, twitter interviews, and even corporate conversations,
Other platforms such as Facebook, LinkedIn, Google+, Youtube, Instagram, Pinterest and tumblr have since adopted it as a standard not only for social media – but media in general.
How to use a hashtag:
- Use hashtags only on tweets relevant to the topic.
- Be relevant and up to date, use the unbranded #tags to avoid being swamped
- Craft Tweets that based around trending hashtags, done well, this could gain visibility from users already searching that trend
- Be creative in choosing your own #tag that can be a powerful trend. If you do it right and are lucky, your hashtag will start trending in your targeted location and sometimes globally
- Don’t combine too many words together in a single hashtag.
- Don’t #spam other users with #hashtags. Don’t over-tag a single tweet, be creative.
- Don’t have more hashtags than words in your tweet, it will look messy and crappy.
- You don’t have to hashtag everything
Hope this article helps your brand trend, happy #hastagging
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