Tag: continous scroll

Continuous scroll on mobile devices introduced for Google Search

Continuous scroll on mobile devices introduced for Google Search

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Google has announced a new development where mobile users will now have continuous scroll also known as infinite scroll in the search results. Users will now  have continous scrolling instead of coming upon a “See More” button for approximately four pages of search results before seeing the “See More” link, Google said in a press release about the decision. What does this mean for SEO? To the bloggers, this does not necessarily affect your search potential in the SERP, well certainly Google itself will not experience what its staffer Martin Splitt explained  that infinite scroll on your website causes SEO problems because Googlebot doesn’t scroll. What does this mean for Advertizers? The continous scroll launch has had advertisers wondering what will happen to their Google Ads on mobil