How to start Digital Marketing in 5 easy steps!

Digital Marketing!, we all hear about this term every day, but what is it really and how do we successfully employ it to create engagement and end up selling services?

Remember that your aim should always end up generating leads. Therefore it is key to optimize with a target in mind. However, unfortunately, it’s not as simple as just having a “Click Here” button on your home page or blog post and watching the leads pour in, you have to do several things to achieve the engagement.

What is Digital Marketing?

Digital marketing is any form of marketing products or services that engages or involves electronic devices, think of it more or less as the internet in this modern age. Digital Marketing has been around for decades it is not a new phenomenon, however, due to social media platforms, people think its a new thing,  therefore it doesn’t necessarily have anything to do with content marketing, Google ads, social media or retargeting.

Here are the five steps to have a successfull Digital Marketing campaign

1. Build a Mobile-Friendly Website

Have a mobile-friendly website (blog, brand website, or e-commerce). You can get the best bargains from hosts like Namecheap, and grab some coupons; it doesn’t have to be the most expensive hosting package. Remember always Mobile Friendly/Responsive and don’t forget SEO compliant. This begins your Digital Marketing journey.

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2. Register your social media pages

Create matching social media pages to complement your website. Social media presence is important and highly dependent on your type of business. Whichever products or services, you are offering, DO HAVE a Facebook, Instagram, Twitter, LinkedIn, and where necessary a YouTube account. Social media remains part of a complete Digital Marketing where you secure your brand and cement your presence.

3. Create engaging content

Use regular blogs/explainer posts/content on your blog + your social media pages to build and direct traffic to your site. Remember social media can be fickle sometimes and may take time to build an organic following, you may not get real engagement immediately but be consistent, have a pattern. Use the analytics from your social media tools to know the best time to post and engage your audience. NOTE: You may need to employ a budget to create a following or drift, might be costly too.

4. Build a mailing a list using free tools

Now that you have some traffic towards your site from the content, it’s time to turn them to subscribers, how do you do this? Build your mailing list. If you are using a CMS like WordPress, use landing pages and sign up forms that are automated to let your users subscribe Most of these tools are free. NOTE: Remember to remember their privacy is important. Have privacy and terms of use page.

5. Giveaways and Offers

Lastly, people always love giveaways, offers, and coupons. From time to time, think about some enticing giveaways. This way you can get your subscribers engaged and you might also attract some more subscribers to your website and sell your products and services.

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