How To Solve Google “data-vocabulary.org schema deprecated” Error

Yesterday, Google announced that starting April 6, 2020 data-vocabulary.org schema deprecated thus it will no longer support data-vocabulary.org schema and a few hours later it began sending notifications via Google Search Console about this happening.

If you are seeing such an error then its from Google. Google is thus going all in with Schema.org. The reason is that “with the increasing usage and popularity of schema.org the search engine giant decided to focus our development on a single SD scheme.”

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Google will give SEOs, webmasters, site owners, WordPress plugin developers etc a few months window to transition from the regular data-vocabulary markup to schema.org markup.  Google also will be contacting any site owner who has implemented data-vocabulary markup via Search Console with warnings.

Structured data schemas such as schema.org and data-vocabulary.org are used to define shared meaningful structures for markup-based applications on the Web. With the increasing usage and popularity of schema.org we decided to focus our development on a single SD scheme. As of April 6, 2020, data-vocabulary.org markup will no longer be eligible for Google rich result features.

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Google uses structured data standardized formats and shared schemas to provide information about a page and the things described by the page. This information is used for two main purposes

  1. Understand the content of the page
  2. Enable special search result features and enhancements

What are structured data formats?

Structured data formats like JSON-LD, RDFa and Microdata define a small number of fixed structures that can be used to encode descriptive data. They typically build upon lower-level standards like JSON and HTML. To learn more about the supported and recommended formats, please check out our developers guide.

What are structured data schemas?

Alongside the structured data formats, structured data schemas work like a kind of dictionary, defining terms for types of thing (e.g. “Person”, “Event”, “Organization”), and for properties and relationships (e.g. “name”, “worksFor”). By maintaining this separation between format and schema, it is possible for users of different formats to take advantage of the same, widely shared, schemas.

Data-vocabulary schema

Google’s “Data Vocabulary” project was an important milestone in the development of structured data on the Web, because it led to our collaboration with other search engines to create schema.org. However it is now very outdated and it is generally preferable to use more widely shared vocabulary from Schema.org. Therefore data-vocabulary.org markup will stop being eligible for Google search result features and enhancements. Please note that this is the only consequence of this change. Pages using data-vocabulary schema will remain valid for all other purposes.

How To Fix “data-vocabulary.org schema deprecated” Error in WordPress

You can implement Google’s Rich Results tool for testing the live code snippets if it is eligible for the rich snippets or not!

In order to be eligible for Google rich result features Google Webmaster recommends converting your data-vocabulary.org structured data to schema.org. For example, here is how you would change the data vocabulary to schema.org.

Data-vocabulary.org

Schema.org

You can test any code snippet live on Rich Results Test by pasting it into the search box. Try it out! And if you have any questions or comments, check out the Google Webmasters community.

Read more on the Google Blog

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